How Does Audi Compare to BMW?

Have you had your eye on a variety of new luxury sports cars, but you're undecided on which brand is right for your daily driving needs in Columbia and Lexington, SC? There are multiple brands to choose from with the many luxury car dealerships near Irmo and Chapin, and if you're looking for high-quality performance and longevity in your future car lease or purchase, Audi delivers nothing short of excellence for prospecting car buyers. But how does it stack up against BMW? If you're choosing between these two reputable car manufacturers, here's why driving home a new Audi is the better choice.


When it comes reliable performance for your travels in Florence and Columbia, SC, rest assured that Audi delivers robust performance and holds higher reviews and ratings in the areas of longevity. According to Kelley Blue Book, models like the 2018 Audi A5 Sportback received the luxury car best buy of 2018, and the 2018 Audi A7 earned the second place finish for best resale value in its class. If you're looking for a vehicle that will maintain its value throughout your ownership, an Audi gives it all to prospecting buyers.

Performance & Technology

When it comes to engine performance for BMW and Audi car models, Audi gives more bang for your buck. For instance, models like the Audi RS 7 and the BMW M6, both have the sports car appearance, but beneath the hood, drivers will receive more power when choosing Audi. The Audi R 7 performance trim has a leg up on engine sizes with the available 605-horsepower V8 compared to the BMW M5 model's 560-horsepower V8. With more torque offered by the Audi RS 7 and with the Quattro all-wheel drive which is available on multiple Audi models, drivers will receive enhanced traction and control than the rear-wheel drive of the BMW.

The Audi MMI® operating system is easier to use and more ergonomic than what's offered by BMW. Handle business professionally from your vehicle with the MMI® controls with the touchpad and voice control features. Also, Audi offers an enhanced capability to listen to your Amazon music playlists with the MMI® connect® app. Other convenient features like the MMI® touch, conceals the eight-inch screen and displays it by the touch of a button when you're ready for your commute. Simplistic, futuristic, and just one more addition that Audi offers over the BMW.


Audi serves drivers with sophisticated luxury, punchy performance, and reliable safety, but unlike BMW, Audi is more affordable. For example, the base five series BMW starts at $52,000, whereas the Audi A6 starts at $49,700. Even when it comes to upper trim level options like the Audi S6 Prestige, drivers can look forward to a price tag near $71,900. A similar model style, like the BMW M550i xDrive, will cost near $73,400, and drivers will experience similar performance and technology advancements.

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Customer must mention the advertisement to receive the advertised price. Prices may not include dealer installed accessories. Price includes a $599 closing fee. Audi Columbia is not responsible for any price discrepancies, statements of condition, or incorrect equipment listed on any vehicle. Car may have minor road chips, light scratches, wheel scuffs, etc. Depending on the age of the vehicle, normal wear and tear should be anticipated. We may or may not have all the keys and floor mats. We will be happy to obtain extra ones for you at our dealer cost. Unless the vehicle has a remaining factory warranty, all sales are "AS-IS" with no warranty. Excludes tax, tag, registration and title. All new vehicle pricing includes Premier Purchase Bonus Incentives which require financing with Audi Financial Services.  Pricing is not inclusive of any dealer installed options. The full cash price charged at any dealership depends on many factors, including all products and services bought with the vehicle. All discounts may not be combined with low APR.

The price shown for "in-transit" vehicles is the manufacturer's suggested retail price or MSRP, not the Dealer's advertised sales price. Market conditions may cause the Dealer's sales price to be higher or lower than MSRP. Please contact dealer for sales price for in-transit vehicles.

Contact Us

Audi Columbia

1020 Hannah Dr.
Directions Columbia, SC 29203

  • Sales: 803-470-0318
  • Service: 803-470-0343
  • Parts: 803-470-0311