Audi vs Mercedes-Benz - Which Luxury Vehicle is Right for You?

It's without question that both Audi and Mercedes-Benz are two of the most luxurious brands on the market with a long-standing reputation for delivering a first-class driving experience. If you're trying to determine which German lineup to shop from, which brand should you choose? Let's take a look at how the two measure up in three categories to consider when researching a new vehicle.


Audi's legendary quattro® all-wheel drive system leads the class, making it a more reliable lineup overall. Since Audi is all about all-wheel drive, and Mercedes only offers all-wheel drive on some of its models, Audi is an obvious choice when it comes to performance and reliability. Speaking of which, Audi also beat out Mercedes in Consumer Reports' road test as being a much more reliable brand over Mercedes.


Both Mercedes and Audi offer an extensive lineup of luxury sedans, coupes, crossovers, SUVs and wagons, all ranging in price. If you stack the two up against each other when it comes to the cost of maintaining both vehicles over time, Audi costs less to maintain.


After Consumer Reports' performed its road tests, 100 percent of Audi's lineup was recommended as the brand generates owner satisfaction and delivers satisfactory performance in rollover tests. Only 29 percent of Mercedes' lineup was recommended.

Test Drive a New Audi at Audi Columbia

As you can see, it's clear that Audi has much more to offer to drivers here in Columbia and surrounding regions such as Lexington, Irmo, Chapin, and Florence. Come visit us at our showroom to learn more about the Audi inventory, as well as our options for financing or leasing.

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Customer must mention the advertisement to receive the advertised price. Prices may not include dealer installed accessories. Price includes a $599 closing fee. Audi Columbia is not responsible for any price discrepancies, statements of condition, or incorrect equipment listed on any vehicle. Car may have minor road chips, light scratches, wheel scuffs, etc. Depending on the age of the vehicle, normal wear and tear should be anticipated. We may or may not have all the keys and floor mats. We will be happy to obtain extra ones for you at our dealer cost. Unless the vehicle has a remaining factory warranty, all sales are "AS-IS" with no warranty. Excludes tax, tag, registration and title. All new vehicle pricing includes Premier Purchase Bonus Incentives which require financing with Audi Financial Services.  Pricing is not inclusive of any dealer installed options. The full cash price charged at any dealership depends on many factors, including all products and services bought with the vehicle. All discounts may not be combined with low APR.

The price shown for "in-transit" vehicles is the manufacturer's suggested retail price or MSRP, not the Dealer's advertised sales price. Market conditions may cause the Dealer's sales price to be higher or lower than MSRP. Please contact dealer for sales price for in-transit vehicles.

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Audi Columbia

1020 Hannah Dr.
Directions Columbia, SC 29203

  • Sales: 803-470-0318
  • Service: 803-470-0343
  • Parts: 803-470-0311