Audi and BMW both have long-standing and well-earned claims to fame. As gorgeous luxury vehicles with celebrated German engineering, it is easy to see what draws a crowd to both of these high-class brands. But when Columbia area driving enthusiasts decide to make the investment of purchasing a luxury vehicle, they usually want to be sure that their new vehicle is the best of the best. So when comparing Audi and BMW side-by-side, which brand wins out?
This comparison will cover five categories customers consider when researching a new vehicle.
- Reliability. In 2015, Audi was the top-ranked European brand in Consumer Reports' annual reliability rankings, ranking third across all brands. BMW didn't even make the top ten.
- Performance. Audi's own TFSI engine combines forced induction turbocharging with direct injection to generate extremely high power with less fuel. The 2.0L TFSI four-cylinder engine unleashes 220 HP in the Audi A4, and 450 HP in the 4.0L TFSI V8 equipped Audi S6. While BMW's TwinPower Turbo technology is certainly impressive, the BMW 320i 2.0L I-4 engine produces only 180 HP, while the BMW M3 3.0L I-6 creates 425.
- Price. While luxury vehicles can run the gamut on prices, Audi engineered the 2016 Audi A3 as an entry level luxury vehicle for just $30,900. Meanwhile, BMW's comparable 2-series starts at $32,850.
- Design. The four Audi rings mounted on the signature single-frame grille with the bold Tornado line running the length of their vehicle tells the world that you have an eye for design and an appreciation for the finer things in life.
- Innovative Safety Technology. Audi has been awarded by the IIHS and NHTSA with top safety picks spanning their model lineup. Audi's advanced suite of available driver assistance technologies, including Audi adaptive cruise control, Audi pre-sense, and Audi side assist and active lane assist have a lot to do with that recognition. BMW also features numerous advanced safety systems, but focuses more on protection than prevention.